How can you predict the potential value a customer has and use that knowledge to improve marketing efficiency and the customer experience? Nick Evans looks into the future of value management.
Many people would give their right arm to posses the ability to see into the future, especially as the world economy is in such a precarious position. Wishful thinking perhaps, but what might surprise many is that predicting customer value can in fact be an obtainable and reliable working practice - without the need for supernatural divination.