Attendees of the Gartner CRM Summit heard how they are riding a rollercoaster, with economic challenges and changing customer behaviours. Falling back on tried and trusted technologies and risk adversity won't help - the only way to transform it from a scary ride into a thrilling experience is to revisit data, and invest in ecommerce, mobile technology and Web 2.0.
Gartner CRM Summit: Living on the edge of fear
Posted by MyCustomer in Marketing, Technology on Tue, 03/03/2009 - 12:39
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