Innovation is critical for driving business success - even more so in a recession, says Graham Hill. However, he argues that customers must always be at the heart of this, which is why you need to find out what it is they really want.
By Graham Hill, Strategyn UK
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
