Think 'CRM enhancements' and recession-hit firms will probably balk at the cost. But according to analyst Gartner, there are low-cost strategies that can be implemented now that can make all the difference, generate competitive differentiation and not draw the attention of the CFO.
By Stuart Lauchlan, news and analysis editor
Got a budget freeze? Unable to proceed with that long-planned CRM upgrade? Not to worry – you can still beef up your CRM capabilities at a bargain basement cost, according to research firm Gartner.