With Facebook still among the dominators of the social networking scene, marketers are now looking for better insight into how consumers are using the site to make more informed, data-driven social media marketing decisions - which is where Omniture's new app for Facebook's applications comes in...
By Stuart Lauchlan, news and analysis editor
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you've already a member and have forgotten your details click here for a reminder