If a brand is feeling a little stale, a revamp can breathe new life into the whole company. However, as BA found to its detriment, there can be repercussions if the rebranding isn't embraced by customers.
Branding blunders: Rebranding fails to take off for BA
Posted by Louise Druce in Marketing on Fri, 29/05/2009 - 23:09
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