OLAP - A computer-based means of analysing multidimensional views of data that can be turned into usable information in order to understand trends, patterns and indicators which support business decision-making.
The focus of many organisations is on CRM as a means of moving from where they are today to somewhere they would like to be. What CRM really means to the organisation is ill-defined and vague but often takes on the mantra-like quality of customer retention, customer focus and/or customer something.
