A White Paper by Market Sentinel and Weboptimiser showing the challenges posed to brands by search engines and blogging and describing the tools and techniques companies can use to protect their online brand assets and integrity, develop new relationships with their online audience and manage their online reputation and positioning, from search engine optimisation and marketing to online monitoring and measurement.
By Nicholine Hayward, Marketing Director of search engine marketing company Weboptimiser Ltd and Mark Rogers, CEO of brand intelligence specialists Market Sentinel.