Blogs, or weblogs, are websites which allow users to easily post information of any type, with each post categorised by topic, time -stamped and displayed in reverse chronological order. Blogs usually allow readers to leave comments on individual posts, encouraging conversation between blogger and commenter. Permanent links, or 'permalinks', allow readers to bookmark individual posts within the blog.
Blogs are being increasingly used in business instead of large, unwieldy content or knowledge management systems, for enabling business processes and engendering communication, but few examples of real-world usage have been made available to executives interested in assessing the suitability of blogs for their own projects.
Suw Charman for Corante Research
This case study is released under an Attribution-NonCommercial-ShareAlike Creative Commons licence
