Wal-mart, American Express, Coca-Cola, Staples, Best Buy, Harrah's Entertainment, Proctor & Gamble, Toyota, Hilton International. AOL, IBM, Oracle are among numerous blue-chip companies that believe leveraging business and consumer data is necessary to compete in today's economy. What used to provide a 'secret sauce' or competitive advantage to companies savvy enough to exploit the value of customer data within their own proprietary databases, has now become a rather lucrative service business for vendors able to provide key components including customer analysis; list and data enhancement; customer data integration; and database marketing services.
Hypatia Research & Consulting explores this area.
