Marketing

Essential reading

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Marketing executives often use storytelling to communicate the brand message in a meaningful way to consumers or customers. Increasingly,...
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26% of marketers believe their businesses are unprepared for GDPR, according to the Direct Marketing Association’s (DMA) latest survey. The...
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With the EU approved General Data Protection Regulation ( GDPR ) due to be implemented in UK on 25th May 2018, this must be a consideration...
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Forbes and Aprimo conducted a survey of marketing leaders across multiple geographies and industries to examine how marketers are measuring...