Marketing

Essential reading

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Not too long ago, Seth Godin said marketing was “no longer about the stuff that you make, but about the stories you tell”. Increasingly,...
Over several decades, as companies and other organisations have become bigger, they have had to invest in technology to manage the...
For most businesses, the decision to offer personalised, real-time, right-now experiences is out of their hands. Instead, the better...
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Email marketing is experiencing a renaissance period, thanks to our ever-increasing reliance on smartphones and the rise in use among...
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