Marketing

Essential reading

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Pepsi has been forced to can its latest ad campaign after it was accused of trivialising demonstrations aimed at tackling social justice...
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Today's marketers face the challenge of capturing consumers’ brief attention span as they speed through the overwhelming quantity of...
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Good data visualisation is an increasingly important facet of marketing: it helps to explain and justify your marketing plans and to turn...
In today’s competitive global marketplace, companies are finding that agility and real-time decision-making are critical for implementing...
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