Data

Data

Essential reading

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Brands are losing an average of 5.9% in annual revenue as a result of bad customer data, according to new findings. A study by Royal Mail...
This research from Royal Mail Data Services and DataIQ lifts the lid on the issues many marketers have maintaining data quality in their...
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How come marketing programmes are so often geared only to individuals without consideration to any other adults they live with? A household...
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As you scale the ranks of a retailer’s organisation, everyone uses different measures to judge the success of their responsibilities. As...