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Consumers are being overwhelmed by irrelevant marketing campaigns and are losing trust with brands over their misuse of data, according to...
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Good data visualisation is an increasingly important facet of marketing: it helps to explain and justify your marketing plans and to turn...
As the customer journey becomes more complex, it’s increasingly critical to identify consumers as individuals because identity is the only...
How digitally mature is the retail sector and how are market-leading retailers using digital for competitive advantage? The 2017 Digital...