Strategy

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Content is a key part of many marketers’ plans in 2017, with research from the Content Marketing Institute indicating that 87% of UK...
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Business schools generally consider large companies for their case studies in order to try and identify successful best practice. Looking...
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Pepsi has been forced to can its latest ad campaign after it was accused of trivialising demonstrations aimed at tackling social justice...
​Today, customers control the buying journey, a trend that has accelerated with the increased sophistication of mobile devices. Customers...