Infor CRM epiphany enables real-time, personalized pffers to customers as part of Teradata next best activity.
Infor has announced a partnership with Teradata, a division of NCR Corporation (NYSE:NCR), in which Teradata will license the Infor CRM Epiphany Inbound Marketing solution and deliver it as a component of the Teradata Customer Relationship Management (CRM) portfolio. The result is a data warehouse-driven CRM solution that enables personalized and highly relevant offers to customers via online, call center and in-store channels. The newly integrated solution will be marketed as Teradata Next Best Activity.
"Infor and Teradata share a common vision, in which organizations can engage their customers in a continuous and profitable dialogue, based on the most accurate and up-to-date information," said Gregg Monastiero, senior vice president, Strategic Solutions, Infor. "Teradata is making this vision a reality by adding our core competencies into Next Best Activity, a powerful tool for marketers to increase revenues and improve customer service levels."
Infor CRM Epiphany Inbound Marketing is part of a closed-loop CRM solution set from Infor that also includes Sales, Outbound Marketing and Service, and provides analytics and personalization capabilities to drive offer acceptance at each customer interaction. Teradata Next Best Activity merges these inbound capabilities with detailed customer information, from historical and real-time interaction data, to provide a 360 degree view of the customer. The result is a powerful, self-learning CRM solution that turns each customer touch point into a high probability opportunity to increase loyalty and generate new revenue.
"Infor is the market leader for inbound CRM solutions with real-time, self-learning decisioning and analytics capabilities," said Sam Gragg, vice president of Teradata customer management solutions marketing. "Through our partnership with Infor, we are extending our current CRM portfolio to redefine how organizations view and manage their customer interactions. This is a game-changing solution that is already making a difference for some of the world’s leading marketers."
Infor CRM Epiphany is designed to provide unparalleled customer experience across multiple business units and channels. It integrates customer information from multiple enterprise systems into a single view. Infor CRM drives innovation, competitive advantage and increased profitability by focusing on the customer experience to increase the effectiveness of marketing campaigns and sales success.
About the Gartner CRM Summit
The Gartner Customer Relationship Management Summit 2007 is the most comprehensive compilation of customer strategies and technologies ever held. It offers the latest actionable insights and best practices in all areas of CRM - from business strategy to software implementation, from change management to metrics. The Gartner CRM Summit hits the critical spot between strategic planning and tactical advice for IT organizations as they look to grow their customer base, cross-sell to existing customers, segment and retain their most valuable customers and service them more efficiently. Additional information is available at www.gartner.com/us/crmsummit.
About Teradata Division
Teradata, a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organizations around the world rely on the power of Teradata’s award-winning solutions (www.teradata.com) to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.
Infor delivers business-specific software to enterprising organizations. With experience built in, Infor’s solutions enable businesses of all sizes to be more enterprising and adapt to the rapid changes of a global marketplace. With more than 70,000 customers, Infor is changing what businesses expect from an enterprise software provider. For additional information, visit www.infor.com.
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