JD Edwards and Bank of America complete latest CRM roll out

MyCustomer.com

With an eye to ?business as usual? J.D Edwards put aside the uncertainty surrounding its future ownership to announce the completion of a fourth phase of implementation of its CRM for Financial Services offering at Bank of America.

Bank of America's Global Corporate Investment Group, Commercial Segment, and Private Bank division are using J.D. Edwards CRM to expand existing banking relationships. The application tracks client and prospect relationships, as well as helps relationship managers refer business to other divisions within the bank.

"We were looking for a solution that allowed us to exploit the existing infrastructure in our various lines of business, yet was flexible and robust enough to support multiple lines of business within our organisation,? said Dave Weaver, managing director, CRM Services at Bank of America. 

In September 2000, Bank of America rolled out its first implementation of the software to 2,000 users within the Global Corporate Investment Bank (GCIB). GCIB has increased its market share of underwriting and M & A business by more than 40 per cent, with an additional 3,000 private bankers brought online. In total, more than 8,500 relationship managers using J.D Edwards software.

"The financial services landscape has changed dramatically in the last few years, and J.D Edwards is committed to helping companies in this industry succeed by offering a collaborative CRM solution that provides the flexibility and adaptability they require," said Mark Logan, vice president and general manager of CRM for Financial Services at J.D. Edwards.

The completion of the latest phase was announced at JD Edwards Quest user conference in Denver.

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