Siebel has released version 7.8 with new functionality including advanced order management and embedded analytics capabilities.
"Now more than ever, companies are looking for ways to increases sales by improving the customer experience at every stage of the customer life cycle - from placing an order to resolving a service issue - and they are looking for business solutions to help them more effectively identify, acquire, serve, and retain those customers," said Laurent Pacalin, Vice President and General Manager, Siebel CRM Products.
The company reckons that Siebel 7.8 provides sales and service organizations with a single, complete view of all customer assets and past interactions and makes this information available to customer-facing employees at the point of contact with the customer.
Companies such as BT Fujitsu-Siemens and West Marine have selected or are deploying Siebel 7.8. Services giant EDS is deploying Siebel 7.8 applications to help it manage its business process and technology outsourcing business.
In the first phase of the project, EDS will use Siebel Customer Order Management to create quotes for outsourcing contracts. EDS will also measure business outcomes using Siebel Business Analytics, and use Siebel Customer Data Integration solutions to gain a single view of customer information. "In an increasingly competitive market, we need to be agile in order to bring forth new products and services to meet our client's needs," said Keith Halbert, CIO, EDS.
Meanwhile Siebel is claiming that its customer base has grown to more than 3 million users worldwide -- more than all other CRM vendors combined. "No other vendor can match Siebel's CRM experience, commitment to customer success, industry-specific expertise, technology architecture, and flexible deployment options," said David Schmaier, Executive Vice President, Siebel.