The Carphone Warehouse goes live with E.piphany to manage its customer marketing efforts

MyCustomer.com
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London – August 3 2004 - E.piphany, Inc., a leading provider of full-suite customer relationship management (CRM) solutions, today announced that The Carphone Warehouse, Europe’s leading independent retailer of telecommunication services, has implemented the E.piphany® Marketing 6.5 software solution to support a holistic customer approach and help The Carphone Warehouse deliver and manage more effective marketing campaigns across multiple channels.

The Carphone Warehouse is set to benefit from an integrated single-view of its customers, by understanding customers’ purchasing patterns, increasing cross-sell and up-sell opportunities and developing targeted products and services. The E.piphany Marketing solution at The Carphone Warehouse replaced its outsourced customer communications model.

The Carphone Warehouse’s CRM Programme Manager, Robert Kent, said, “Our customers are our number one priority. We strive to ensure we treat them as well as possible and always deliver what we promise. E.piphany’s business approach and technology solution was the ideal fit to support our strategy of moving closer to the customer. The key drivers for this business decision were: a reduction in time for campaign cycles, a greater ability to analyse customer needs, and the flexibility to effectively respond to requests as they occur.”

The Carphone Warehouse’s customer communications will now be managed through the E.piphany Campaign Management software solution, which will help reduce outsourced marketing costs, and increase targeted and event driven campaigns, primarily generated through direct mail and SMS.

Andy McEwan, vice president for EMEA at E.piphany said, “We are pleased to be working with The Carphone Warehouse. E.piphany's marketing solutions will provide The Carphone Warehouse with an integrated single view of its customers, improving the efficiency of The Carphone Warehouse's marketing campaigns, driving additional revenue and strengthening its position as one of Europe’s most dynamic retailers.”

Phase one of the project involved the building of a data mart and a data cleansing environment, upon which the integrated and user-friendly campaign management solution was provided. Implemented in four months, this project builds on the impressive momentum achieved by the E.piphany 6.5 software suite in the UK.

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