The Principal Financial Group chooses PrimeResponse

MyCustomer.com

Principal Financial Group, a leader in the U.S. financial services market has selected [email protected] to enhance the firm’s customer relationships.

Using the PrimeResponse solution, the group can receive a product inquiry via e-mail and automatically generate a marketing campaign based on the customer’s unique buying history across the group’s product and services offerings.

Established in 1879 and a member of the Fortune 500, the Principal Financial Group offerings include retirement and investment services, life and health insurance and mortgage banking. Its flagship and largest member, Principal Life Insurance Company (The Principal), is the ninth largest U.S. life insurance company based on assets. The group has more than $117 billion in assets under management and serves more than 11 million customers from offices in Asia, Australia, Europe, Latin America and the United States.

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