UK government pushes CRM with £4.25 million initiative for local authorities

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The UK Government has committed £4.25m to a national advice service to help local authorities implement CRM.

The National CRM programme has been set up by the Office of the Deputy Prime Minister (ODPM) to encourage councils to use CRM software through the development of a toolkit to make implementation easier to manage.

The scheme, driven by the Office of The Deputy Prime Minister, is being led by the London Borough of Tower Hamlets and includes representatives from the London Boroughs of Brent and Newham, Salford and Hull City Councils and Knowsley Borough Council, as well as representatives from the ODPM and the Office of the eEnvoy.

The National CRM programme is also producing guidance on how to manage the cultural change, and the skills and attitudes the new kind of organisation will need. Plans include the publication of a 'how to' guide, the creation of a supplier forum to develop industry support and a CRM Academy to help raise awareness and disseminate best practice advice and case studies.

The programme will run until April next year.

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