Naviant, a precision marketing provider has secured an investment of $20million from the marketing and communications company, Young & Rubicam. Y&R has also committed $10million over four years for Naviant’s e–list and e–targeting offerings.
Under the agreement, Y&R made paid approximately $15million with an option to buy an additional $5million of common stock.
Headquartered in New York, Young & Rubicam is a network of integrated companies in advertising, database marketing and customer relations management, perception management and public relations, branding identity consultation, design services and health care communications.
The Y&R units that will use Naviant are database marketer Impiric and The Media Edge, an advertising media company.