Acxiom and Protagona build on alliance

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Acxiom and Protagona Worldwide have expanded their strategic alliance in a deal which will provide marketers with high-performance tools for real-time corporations.

Protagona will integrate Acxiom’s Customer Data Integration software, AbiliTec, into its Ensemble campaign management software solution. AbiliTec creates a comprehensive, single view of a customer across the enterprise.

“Today’s marketplace does not permit companies to engage in discretionary IT spending; this partnership extends quantifiable ROI, flexibility and speed to our joint customers. Working with Acxiom, we enable our marketing customers to quickly target their best customers, identify the best products and services for the end-user, and select the best, preferred channel for marketing success,” explained Bryan Black, CEO of Protagona Worldwide.

Acxiom company leader Charles Morgan added, “AbiliTec will help Protagona to link customer contact information captured from across multiple touch points and legacy data stores quickly and accurately. Protagona takes the process a step further by executing a personalized marketing campaign to customers in a way that is ideal to that individual customer. Marketers will find this joint marketing solution invaluable to their success.”

Acxiom Corporation provides Customer Data Integration software, database management services, and premier customer data content through its AbiliTec, Solvitur and InfoBase products, and a broad range of information technology outsourcing services. Founded in 1969, Acxiom is based in Little Rock, Arkansas, USA, with locations throughout the United States and with operations in the United Kingdom, France, Spain and Australia. The company had revenues last year of $1.06 billion.

Protagona Worldwide provides high-performance marketing solutions that enable organizations to achieve measurable business impact. With major operations in North America, Europe, Australia and China, the company has developed and installed powerful technology solutions around the world, and serves customers in all major vertical market segments.

Acxiom

Protagona

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