Acxiom is expanding its AbiliTec license options to give customers more flexibility in how they use the software.
The company is also introducing a family of AbiliTec-enabled services, including its new Acxiom Customer Preference Solution to help companies comply with new privacy laws.
Company leader Charles D. Morgan said the growing demand for AbiliTec in the marketplace created an opportunity to give customers even more choice in how they license the Customer Data Integration software. Morgan said that the new database license has been received very positively by Acxiom’s AbiliTec alliance partners, who are expected to play a major role in the sale of AbiliTec in the US and the global marketplace.
The AbiliTec Database License allows companies to use the software in the management of a single database, with the option of upgrading, in the future, to an enterprise license to create enterprise-wide CRM systems.
“Many of our customers have begun to recognize the advantage of using AbiliTec across their enterprises, and the AbiliTec Enterprise License was offered with those customers in mind,” Morgan said. “But now AbiliTec licenses will be offered to customers who want to integrate customer data with the unprecedented speed and accuracy of AbiliTec, while applying the license to only one database for one application.”
“While CRM efforts ideally should be enterprise-wide, the reality is that today they’re usually adopted department by department,” said Scott Nelson, research director at Gartner Group. “Giving companies the opportunity to address customer relationships at the department level allows companies to take a step toward enterprise CRM without having to make an immediate enterprise dollar investment.”
Acxiom has also introduced AbiliTec-Enabled Services (AES), which utilize AbiliTec software in the creation and delivery of pre-packaged, application-specific service solutions.
“Acxiom provides business solutions for our customers, and AbiliTec is at the core of these solutions,” Morgan said.
A limited-use AbiliTec license will be included with these new AbiliTec-Enabled Services, and revenue will be recognized along with the service, typically monthly over the contract term. The four new AbiliTec-Enabled Services are:
• Acxiom Customer Preference Solution: CPS was designed to provide immediate help to commercial banks, brokerage services, insurance companies and other financial institutions that are fast approaching the deadline to comply with privacy regulations of the federal Gramm-Leach-Bliley Act. CPS, a turnkey solution powered by AbiliTec with a short implementation cycle, can enable a company not only to comply with privacy laws, but also to better capture and apply customer preferences relative to data sharing and one-to-one marketing initiatives.
• Acxiom Mergers & Acquisitions Solution: As giant enterprises merge, the failure by businesses to properly integrate customer data often results in a tremendous loss of high-worth customers and profitability. This can result in a failure to realize the potential synergies in one of the most important areas – the customer bases of the merging companies. Acxiom’s M&A Solution, powered by AbiliTec, is designed to help those businesses segment, analyze, retain and expand relationships, and build customer trust amidst the upheaval.
“In the aftermath of a merger, it is typical for a company to lose some of its best customers for the simple reason that the ‘merged customer’ is often not recognized or valued as an important customer,” McGraw said. “Acxiom M&A Services builds the infrastructure to produce a positive result from what can be a tremendous negative impact of combining businesses. Even more importantly, AbiliTec can help the merged enterprise realize synergies from the combined customer set that can dramatically increase the chances that the merger will be a success.”
• Acxiom AbiliTec-Enabled Customer Information File (CIF) Clean-Up Solution: Years ago, most banks consolidated their customer information into central files that were tied to their operational systems that supported loans, saving accounts, and investment services. Today, AbiliTec provides a great opportunity to improve the accuracy of this aging and inaccurate information.
“CIF Clean-Up Solution solves the immediate problem of contaminated customer data in a bank’s operational system,” said McGraw. “Banks can quickly identify the same individual who may have two or more CIF records, improve the quality of information, and build a solid foundation for accurate customer recognition and retention.”
• Acxiom AbiliTec-Enabled Merge Purge Service: Merge Purge Services are critical to catalogers, publishers and direct mail advertisers in order to avoid mailing duplicates while using outside mailing lists to expand their market reach. By using AbiliTec, Acxiom offers dramatically improved accuracy in merging information and purging duplicates, and the faster performances allows customers to reach the market quicker.
“This service will create a new standard for merge purge services,” McGraw said. “By harnessing the speed and accuracy of AbiliTec software, this service expands the potential for improvements to a linear processing environment - improvements that could once only be realized in large-scale database applications.”
Of the new family of products, Scott Nelson of the Gartner Group said, “The AbiliTec-Enabled Solutions represents the sort of thing that we expect to see more of in the marketplace. Businesses are finding that it is easier to buy bundled products and solutions rather then having to create their own solution from components.”
Acxiom Corporation, the global leader in real-time, multi-channel Customer Data Integration, enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing Customer Data Integration software, database management services, and premier customer data content through its AbiliTec, Solvitur and InfoBase products, while also offering a broad range of information technology outsourcing services. Founded in 1969, Acxiom is based in Little Rock, Arkansas, with locations throughout the United States and with operations in the United Kingdom, France, Spain and Australia. Acxiom revenues were $1.06 billion for the 12 months ended 31December 2000.