Oil giant BP Amoco has taken a minority equity stake in the b2b demand chain providor Asera.
Asera, which specializes in delivering internet solutions for marketing, selling and supporting products, is in the process of securing investors to assist in its further growth. The company was founded in 1998 by Vinod Khosla, partner at Kleiner Perkins Caufield & Byers. Other investors to date include Bowman Capital, GE Capital Investments, Integral Capital Partners, Cisco Systems, and Intel Corporation.
The Asera eService e-business solution is among those BP Amoco is implementing in its business streams. BP Amoco is making selective strategic investments in internet-related companies where there is proven potential for joint development work.
BP Amoco is one of the world’s largest petroleum and petrochemical groups. Turnover in 1999 was in excess of $101 billion. The company’s main activities are exploration and production of crude oil and natural gas; refining, marketing, supply and transportation; and manufacturing and marketing of petrochemicals. In addition, the company has a growing activity in gas and power and in solar power generation.
Asera has operations in the US, UK and Germany with plans for further expansion across the globe.