eCRM provider Astute Solutions has been named one of America's technology innovation leaders in Computerworld's top 100 emerging companies for 2002. The Columbus-based company also ranked number 406 on the 2001 Deloitte & Touche Technology Fast 500, a ranking of technology companies in North America.
The company's PowerCenter system is used by industry leaders such as McDonald's, Michelin North America, Levi Strauss, and The Kroger Co.
"Our strategy has been to increase retention by improving customer responsiveness and contact center efficiency," said Joe Sanda, president and CEO of Astute.
Astute was one of seven companies selected in the CRM category. To qualify, companies had to be corporate-focused, for-profit ventures with less than $250 million in revenue and founded no earlier than 1996.
The final list of 100 innovators was chosen based on the following criteria:
- The company and its technology offer demonstrable value to corporate IT operations; the product or service addresses problems or challenges that IT managers face.
- The company is innovative; the product or service presents a new and creative approach to an IT issue and competes in a relatively new or emerging market; the product or service is viable.
- The company demonstrates positive signs of an ability to execute its strategy (revenue, revenue growth, funding, and stable management team).
To be eligible for the Fast 500, entrants must have developed proprietary technology which contributes to a significant portion of the company's operating revenues, manufactured a technology-related product, or devoted a high percentage of effort to research and development of technology. Companies must also have been in business for a minimum of five years, had 1996 revenues of at least $50,000 and had 2000 revenues of at least $1 million.