The Swedish wireless services company Goyada has completed a $12 million second round of financing, led by Nomura International, one of the world’s largest investment banks.
Other investors included Internet Ventures, TD Capital, BG Media, Broadband Capital, Riverside Management Group and Speed Ventures.
Anders Olsson, CEO of Goyada said: “The funding will strengthen the company’s positioning in Germany, the UK and Italy. We aim to establish Goyada as the natural partner for mobile marketing in the mCommerce space.”
Liana Logiurato, associate director at Nomura International commented: “Goyada’s ability to generate innovative products and services is very impressive and their m-commerce services are feeding the most promising customer segments in the wireless sector: prepaid and youth.”
Headquartered in Sweden’s ‘Wireless Valley’, Goyada was the first company in the country to use the mobile phone as a marketing tool.