Borders group fires up PowerCenter to fuel CRM

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Borders Group, one of the nation’s largest retailers of books, music and videos, has selected Informatica PowerCenter data-integration software to create a more personal shopping experience for its Internet and in-store customers.

Borders Group will use Informatica PowerCenter to consolidate information from multiple databases across the company for analysis.

“The ability to gain insight into our customers across all retail sales channels will be instrumental in establishing one-to-one communications that help foster stronger, long-term relationships with our customers,” said Greg Josefowicz, president of Borders Group. “We feel confident we’re building our mission-critical system upon one of the most solid, proven analytic platforms available.”

“Customers are the lifeblood of any retail organization, making customer relationship management a vital activity for retailers as they seek to remain competitive, increase market share and grow the business,” said Diaz Nesamoney, president of Informatica. “We are pleased Borders Group has entrusted such a business-critical project to Informatica’s analytic products.”

Informatica’s PowerCenter is an enterprise data-integration hub that enables large organizations to easily transform web, legacy, relational and ERP data into reliable information for strategic business analysis.

Borders Group, Inc., is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, and Singapore.

Informatica’s customers include 3Com, AMD, Boeing, Chevron, Cisco, CNET, Deutsche Bank, eBay, GE, Inktomi, Merrill Lynch, MetLife, MCI WorldCom, Mutual of Omaha, Polo Ralph Lauren, Preview Travel, Priceline.com, Sprint and Zurich Insurance.

Informatica
Borders Group

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