Carclub.com turns the starter key on CRM

MyCustomer.com
Share this content

The Reynolds & Reynolds Company is to provide technology, development, support and retailer training for Carclub.com, owned by J.D. Powers Clubs. Financial terms were not disclosed.

Reynolds’ information services technology will bring the benefits of CRM to the Power Clubs’ network of 2,000 automotive retailers, 4,500 service and parts suppliers and 150,000 consumer members.Carclub.com has seen membership more than double in the fourth quarter.

In this initial commercial effort, Power Clubs and Reynolds will create a “next generation” online car buying service. Consumers will be able to select the actual vehicle they request from inventory on a dealer’s lot and get actual prices, as opposed to the old model of sending a request and hoping for comparable matches.

To build this new solution to online car buying, Reynolds will utilize the skills, capabilities and market know-how it has honed through the services it provides auto retailers, car companies and e-business customers.

“One of the main differences will be the linking of consumers to actual retailer inventory,” said , Reynolds president Lloyd ‘Buzz’ Waterhouse. “Carclub.com has cracked the code for delivering far more value.”

Reynolds provides distribution, data streaming and training services for other online car buying services and direct to auto retailers through its Automark Web services and hosting and Cybercar training solutions. Carclub.com will begin offering this joint solution to auto retailers and consumers in time for the 2002 new car-buying season this summer.

J.D. Power Clubs creates a community of informed consumers. Carclub.com, the first Power Club, supports car owners over the lifetime of their vehicles - from selecting and purchasing, to financing, insuring and maintaining, and ultimately selling. Carclub.com is the model for future Power Clubs, in the telecommunications, financial services, home building and travel industries.

Reynolds & Reynolds, headquartered in Dayton, Ohio, is a leading provider of integrated information management solutions to the automotive retailing marketplace. The company services include retail and enterprise management systems, networking and support, eBusiness applications, web services, learning and consulting services, customer relationship management solutions and leasing services.

Reynolds & Reynolds

Replies

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.