Cox Communications, a national broadband communications company, has used the Prime Vantage software suite at twenty five more subsidiaries nationwide after seeing the improvement it has brought about.
Cox originally chose Prime Vantage in 1998 to create highly targeted marketing initiatives. Today, with its nationwide implementation, Cox has more than six million customers.
“With this leading CRM solution, we have the ability to track our marketing initiatives to maximize our response rates and grow our bottom line,” said Blaine Oberhardt of Cox. “Prime Vantage enables Cox to maintain its focus on the customer.”
“The Cox implementation is a clear example of the strength and scalability of the [email protected]ÿ product suite,” said Paul Lavallee, president of the Americas for PrimeResponse. “Cox can now execute marketing initiatives across the enterprise, establishing more loyal and profitable customer relationships.”
Cox Communications is the nation’s fifth largest cable television company. Cox is an investor in telecommunications companies including Sprint PCS and [email protected], as well as programming networks including Discovery Channel, The Learning Channel, Outdoor Life and Speedvision.
PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney.