CRM in Jewelry Industry

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Hi,
We are a Jewelry firm. We produce and sell ourselves to the wholesalers or retailers.
We are a family firm.
We export and sell in our country.
I am responsible of marketing and also a student of MBA program in a university. I heard and learned CRM and its benefits in my courses. and I want some ideas about CRM in Jewelry (especially our firm).
ý don't Know who is apply CRM in our line of business.

please can You send me information about this? (news,articles,white papers etc.)

Thank You For Now...

Kemal Erelel
Goldsan Jewelry
Istanbul,TURKEY
Kemal Erelel

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