Does anyone have any stories from oil companies regarding the use of CRM strategies? Shane Petersen
If you go to the advanced library search page ( http://www.crm-forum.com/library/search_adv.html ) and type Shell in the Contributing Company field, and then click Search, you'll get a link to a presentation on Shell's CRM strategy.
I hope you find it interesting reading.
Richard ForsythThe CRM-Forum