Customer asset appoints new advisor

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Global contact centre services company Customer Asset has appointed Simon Roncoroni to its board of advisors. Roncoroni has held senior level positions including Marketing Director of BT’s Telephone Marketing Services.

He has several decades of experience in the industry, having laid the foundation for some of the leading call centre consulting services in the UK. He was actively involved in the formation of UK’s first telemarketing agency, Donnelley Telemarketing, in 1980. In 1983, he left to join BT, setting up the largest service bureau in Europe.

In 1989, he founded the L&R Group, a consulting business involved in a number of seminal projects. In 1997, he sold the L&R Group to Sitel, the world’s largest outsourcing company for call centres, where he became the Head of Consulting operations for Europe. In 2000, he left Sitel to form SRC, a consulting business specialising in call centres, where he works with a number of major corporations and new economy companies.

He was the first recipient of the Educator of the Year Award in the UK in 1996, in recognition of the time and effort that he invested in training and developing managers of the future. He is a frequent speaker at conferences and contributes to international journals. Simon is a member of the Standards Board for the Call Centre Association ñ UK and a Fellow of the Institute of Direct Marketing.

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