EDS chairman advises Europe’s business leaders

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The winners in the digital economy will be those who learn to take the gamble out of ‘e’ to achieve superior value, EDS chairman and CEO Dick Brown said this week at the E-Services World Conference in Paris.

The forum is the first e-services conference in Europe and features some of the world's leading experts in their fields. The event, on 13-14 March, was organised by IT industry leaders A.T. Kearney (an EDS company), BEA Systems, Cisco Systems, EDS, Hewlett-Packard, Nokia and Oracle Corp. 

Speakers at the conference discussed ways e-services can drive new revenue streams, reach new customers, create efficiencies and enable global business, and they presented solutions for transforming the future into today's reality. For this to happen in Europe, businesses must embrace electronic commerce, Brown said.

Until recently, European business executives have taken a wait-and-see approach to e-commerce development. Recent reports predict European e-commerce will grow at 100 percent annually through 2003 and reach $1.6 trillion dollars by 2004, or 6.3 per cent of total trade.

“The digital economy is changing all the rules," Brown said. "If you are among the 82 per cent who are not yet serious about ‘e’, it is time to get on with it or you will soon find you are out of business.”

According to Brown, three major trends are driving the next generation of the Internet: application service providers (ASPs), which enable companies to tap into applications held by an off-site third-party server;  web computing services, which empower companies of all sizes to compete at Internet speed; and pay-per-use applications, which give companies the latest technologies without the expense of purchasing.

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