SPSS has made an agreement with e.Intelligence to incorporate analytical forecasting technology into its web-optimized, business-to-business demand planning solution.
The e.Intelligence solution enables enterprises to predict internet demand for products or services, then gather and exchange feedback among departments and external audiences like retail outlet managers and parts suppliers.
Individuals across the SPSS organization can evaluate forecasts, add their own knowledge, test scenarios and make adjustments to the forecast. Forecasts are tied to a central data warehouse, which means that all users share the same information. This creates forward-looking planning to deliver predictions that can be acted upon immediately.
“Our partnership with e.Intelligence opens a new area for predictive data mining technology,” said Jack Noonan, CEO of SPSS. “e.Intelligence has developed a creative new solution by combining the distribution and collaboration capabilities of the web with the predictive power of forecasting. The solution allows managers to provide what decision-makers really need – a view of the future.”
“Demand forecasting starts with a simple question, ‘how much?’ But answering that question is not simple,” said e.Intelligence CEO Richard Tanler. “SPSS provides the technology we need to add forward-looking capabilities essential for business collaboration. Our relationship with SPSS is strategically important to e.Intelligence.”
A key SPSS strategy is to partner with companies capable of furthering its analytical solutions. The company is committed to extending the reach of its analytical tools and technology by developing similar relationships with other e-commerce and business-to-business companies.
SPSS provides solutions that discover what customers want and predict what they will do. The company delivers solutions at the intersection of customer relationship management and business intelligence that enable its customers to interact with their customers more profitably.
SPSS’ solutions integrate and analyze marketing, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector.
Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $140 million.
e.Intelligence provides corporations with web-optimized demand planning applications and services. Headquartered in Minneapolis, Minn., its applications leverage the data warehouse to encourage broad-based collaboration, support planning activities within the enterprise, and extend consensus planning throughout the trading community.