PrimeResponse has announced the appointment of business development veteran Steven Sachdev as vice president of the marketing service provider business unit. He will report to Allen Swann, president of operations, international.
Before joining PrimeResponse, Sachdev was vice president of Equifax Card Solutions, responsible for sales and marketing to the credit card market. He has held various business development roles over the past 17 years, targeted at the banking and credit card community.
“We are delighted to announce the addition of such a talented individual to the management team,” said Swann. “Steven has an exceptional track record in building momentum and will create the accelerated demand for our outsourcing activities in the applications hosting environment.”
Prime Response is located in Cambridge, Massachusetts, London UK, Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney.