eSignal, Data Broadcasting Corporation’s provider of analytics and decision support tools, has selected NewChannel to provide eSales and online lead acquisition.
NewChannel will use eSignal to offer personalized sales assistance to web visitors seeking financial and business information.
“The main focus of our newly redesigned eSignal website was to provide easy access to information on our product line,” said Chuck Thompson, president of eSignal. “With NewChannel’s cutting-edge services, we are now able to offer a real-time sales consultation. With over 60,000 qualified visitors per month, we are receiving a great return on our investment.”
Based on eSignal-defined sales criteria, NewChannel automatically analyzes visitors’ behavior and identifies the most qualified prospects. Sales representatives can then invite visitors to a consultation, effectively bridging the gap between the sales representative and the prospect.
About Data Broadcasting Corporation
DBC is a global provider of financial and business information to institutional and individual investors. The company supplies time-sensitive pricing, dividend, corporate action and descriptive information for more that 3.5 million securities traded around the world including hard-to-value, unlisted fixed income instruments.
Through a broad range of partnerships and alliances, the company provides links to most of the world’s best-known financial service and software companies for trading, analysis, portfolio management and valuation.
With approximately 1,700 employees, DBC has headquarters in Bedford, Mass., and has more than 20 offices in North America, Europe, Asia and Australia, including the key financial centers of New York, London, and Tokyo. The company is 60% owned by Pearson, an international media company.
About NewChannel Inc.
Based in Redwood City, CA, NewChannel provides companies with the capability to pre-qualify site visitors and allows sales staff to interact with prospects online, in real-time. Founded in 1996, NewChannel is privately held.