SmartFOCUS and Euro RSCG have announced a global partnership enabling Euro RSCG to brand and sell smartFOCUS Marketing and CRM technology solutions. The new StarStats solution already used within Euro RSCG will give clients the same understanding of their data as the agency has.
SmartFOCUS has worked with Euro RSCG for some time to develop the right offering for Euro RSCG clients, and say they can now jointly deliver the solution to drive customer knowledge for clients CRM and marketing projects.
Iain Ferguson, Euro RSCG’s CEO, Marketing Services Europe said: “Our network focused on making our clients’ brands sell. We’re continually developing tools and know-hows to make campaigns deliver real results with a maximum return on investment. StarStats marks another step forward in effectiveness and speed”.
SmartFOCUS marketing director, Emma Chablo, added: “This is a hugely important partnership for smartFOCUS. To be working with a leading global direct marketing agency enables us to jointly deliver the complete picture on a bigger scale than we have previously seen. We look forward to growing the user base for our leading CRM technologies”.
Mike Barrett is head of Data for Euro RSCG in London and is driving the partnership from the Euro RSCG Direct London office, co-ordinating and promoting StarStats to all the other offices globally. Each global office will have access to the StarStats technology and the programme to roll out within its own country enabling global clients to benefit from StarStats wherever they run businesses.
“We are tremendously excited by the value that the StarStats project will add to our clients’ business. Euro RSCG have been assisting clients with the strategic value of their data as an asset for many years and now we are able to close the loop by enabling the client to turn that data into customer knowledge. The knowledge delivered by StarStats will drive more effective marketing and customer relation management decisions”.