Salesforce.com Customers Can Now Deploy ExactTarget for AppExchange Directly Within Their Salesforce Implementations
SAN FRANCISCO, Nov. 7 /PRNewswire-FirstCall/ -- ExactTarget and salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced an expanded integration of ExactTarget for salesforce.com's AppExchange. ExactTarget's expanded integration with Salesforce enables users to seamlessly and easily send emails to any Contact, Lead, Campaign or Report and have results data pushed back into Salesforce. ExactTarget for AppExchange is now available for preview at http://www.salesforce.com/appexchange. Applications available via the AppExchange directory are built using Apex, the world's first on-demand platform.
ExactTarget is an easy-to-use and scalable solution allowing organizations of all types and sizes to send relevant, personalized and trackable emails in unlimited quantities. Organizations can capitalize on the local relationships that sales channels have with their customers by creating approved content, including personalized elements, then sending emails 'on behalf' of Lead, Contact or Account owners. Any profile changes made to Lead and Contact records are automatically updated in Salesforce, and emails are fully trackable. In addition, users benefit from ExactTarget's white list ISP relationships and deliverability consulting team, maximizing inbox delivery and ROI.
ExactTarget also was voted the "Best in Show" Appy Award winner from at Dreamforce '06, salesforce.com's User and Developer Conference. The Appy Awards recognize customers, partners and developers who are driving innovation and customer success on The Business Web through the use of Salesforce on-demand applications.
"When it comes to lifecycle management, ExactTarget for AppExchange is a powerful solution. Now marketers can leverage Salesforce reports to send different targeted messages based on where the constituent is in the lifecycle," said Chris Baggott, chief marketing officer of ExactTarget. "Many salesforce.com customers are already using ExactTarget to develop closer relationships with their constituents, including AMN Healthcare, American Home Shield and WebTrends."
"ExactTarget's on-demand email solutions have been widely adopted by salesforce.com customers for their ease of use and seamless integration with Salesforce," said Matt Holleran, vice president, AppExchange partners, salesforce.com. "ExactTarget will help our customers achieve their goal of customer lifecycle management and give them more control over brand and messaging."
Apex and the AppExchange
Apex, the world's first on-demand platform, provides unprecedented ease of customization and integration enabling a whole new generation of on-demand applications that go beyond CRM. All Apex components and applications can be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange directory, enabling all the innovation that Apex unleashes to benefit the entire on-demand community.
ExactTarget for AppExchange is one of more than 400 applications that are now available on salesforce.com's AppExchange, the world's first on-demand application directory, found at http://www.salesforce.com/appexchange .
The Apex platform, formerly known as the AppExchange platform, is available today. As previously announced, the next release of the Apex platform is currently scheduled to be available in conjunction with the release of Winter 07, and the Apex programming language is currently scheduled to be available during the first half of 2007.
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,000 organizations worldwide, including Salesforce.com, Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle-Gro Company, Delta Faucet, CareerBuilder.com and Encyclopedia Britannica, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized business and technology leader. ExactTarget debuted at #56 on the 2006 "Inc. 500" list of the nation's fastest growing private companies. ASPnews, the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world's 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries. ExactTarget ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com .
Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via salesforce.com's AppExchange directory, available at http://www.salesforce.com/appexchange . Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.
As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com , or call 1-800-NO-SOFTWARE.