Experian Automotive launches new customer tool

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Experian Automotive has launched Auto.DemographicsNow.com , a Web-based market intelligence tool providing dealers with vehicle and demographic information. Dealers can use the tool to analyse vehicle penetration in any given area online. By submitting queries through online forms, dealers can quickly and accurately gather demographic and automotive-related data about a specific geographic area.

Reports generated through Auto.DemographicsNow.com highlight several combinations of consumer, vehicle and census data. It can also identify current vehicles in operation to determine market share by geographic location; gather and segment vehicle target markets by years 1996-2000 make/model/model year data; and combine vehicle and consumer data to create market summary profiles instantly.

Dealers will also be able to obtain five-year projections on consumer populations for a given geographic area for future planning. A Ford dealer could find out how many Chevrolet and Dodge competitive products are in the same area to see which vehicle is theFord Explorer's greatest competition.

The tool was created through a partnership between Experian and SRC, LLC, a developer of custom Internet/intranet micro marketing. The tool draws data from Experian Automotive's National Vehicle Database, the world's 10th largest database in the world, currently at 16 billion rows of data and 384 million vehicles, and the INSOURCE customer database, comprised of more than 215 million consumers in 110 million households nationwide, which provides lifestyle information.

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