Fiserv has formed a strategic alliance with Click Tactics, a direct marketing applications provider, to give clients and their customers with access to online marketing.
The online marketing tools such as targeted direct mail allow businesses to execute online marketing initiatives accessible from any web browser. Implementation should be complete in September.
“Direct marketing can be difficult, due to cost and productions requirements,” said Paul Frank, president of Fiserv e-products and services. “Click Tactics will empower clients to use effective campaigns.”
Small to medium-sized institutions and their customers will be able to conduct large-scale marketing campaigns on a par with those of much larger organizations.