Former Nykamp executive to lead Experian marketing initiatives

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Deborah Lowman-Zuccarini has joined Experian as executive vice president and chief marketing officer. A senior executive with a strong customer and market focus, she will lead in developing its next generation of marketing solutions.

Most recently chief operating officer for Nykamp Consulting Group, Lowman-Zuccarini will head-up Experian’s marketing, product development and channel marketing teams for the marketing solutions group.

“Deborah’s knowledge of data and technology applications, as well as her understanding of industry best practices, are the skill-sets we wanted for this role,” said Scot Thomas, Experian’s chief executive officer of Marketing Solutions. “Her appointment confirms Experian’s commitment to delivering exceptional solutions to the marketing industry.

Lowman-Zuccarini has developed multi-faceted customer relationship management solutions for Fortune 500 clients in various industries including retail, catalog, manufacturing, telecommunications, technology and financial services. With extensive marketing experience, Lowman-Zuccarini has a record of improving marketing decisions and campaign executions across multiple channels.

About Experian
Experian is an information solutions company. A subsidiary of The Great Universal Stores the company headquarters are in Nottingham, UK, and Orange, California. Its 12,000 people support clients in more than 50 countries. Annual sales are about $1.5 billion.

Experian

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