Forrester takes Germany’s leading Internet research firm

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Forrester Research has agreed to acquire Frankfurt-based Forit, GmbH, the number one Internet research firm in Germany, Austria, and Switzerland.

“German-speaking markets are poised to be a center of hypergrowth for the Internet economy,” said George Colony, Forrester’s chairman of the board. “Together, Forit and Forrester will provide the most powerful eCommerce research for clients in Germany, Austria, and Switzerland. The acquisition of Forit extends our position by building on our existing research centers in Amsterdam and London.”

Steffen Binder and Christian Nolterieke, co-founders and managing directors of Forit, will continue to oversee the company’s operations together with its existing management. “Joining Forrester is both a milestone and a momentous opportunity for everyone at Forit,” said Binder. “Since our founding, Forit’s goal has been to provide our clients with an objective foundation for their Internet business decision-making. Combining with the worldwide leader in Internet research makes it possible for us to provide this service to a larger number of clients than ever before.”

Nolterieke added, “Our decision to unite with Forrester brings together two like-minded organizations that have unique yet complementary experience, talent, and skill sets. We look forward to our considerable role in expanding Forrester’s research activities in Germany, Austria, and Switzerland.”

“Providing localized research in national markets across Europe is key to our strategy,” said William Bluestein, Ph.D., Forrester’s president and chief operating officer. “This acquisition allows us to tailor our offerings to the needs of clients in Europe’s largest national economy by combining localized German-language research with our existing European products such as Internet AdWatch and Technographics. Forit’s research for major clients such as Deutsche Telekom, Hypovereinsbank, Siemens, Dresdner Bank, Deutsche and Schweizer Post, AOL Bertelsmann, and Allianz has earned this young company well-deserved recognition as Germany’s leader in B2B and financial services research.”

Forit, GmbH was founded in 1998 by Steffen Binder and Christian Nolterieke, former Monitor Group consultants. Forit’s Compass program delivers insight on the German e-commerce marketplace through written research, consumer data, and expert advice. The company is headquartered in Frankfurt, Germany and employs 23 people.

Established in 1983, Forrester is headquartered in Cambridge, Massachusetts. The company’s European research center is in Amsterdam, the Netherlands, and its UK research centre is in London.

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Forrester takes Germany’s leading Internet research firm

Forrester Research has agreed to acquire Frankfurt-based Forit, GmbH, the number one Internet research firm in Germany, Austria, and Switzerland.

“German-speaking markets are poised to be a center of hypergrowth for the Internet economy,” said George Colony, Forrester’s chairman of the board. “Together, Forit and Forrester will provide the most powerful eCommerce research for clients in Germany, Austria, and Switzerland. The acquisition of Forit extends our position by building on our existing research centers in Amsterdam and London.”

Steffen Binder and Christian Nolterieke, co-founders and managing directors of Forit, will continue to oversee the company’s operations together with its existing management. “Joining Forrester is both a milestone and a momentous opportunity for everyone at Forit,” said Binder. “Since our founding, Forit’s goal has been to provide our clients with an objective foundation for their Internet business decision-making. Combining with the worldwide leader in Internet research makes it possible for us to provide this service to a larger number of clients than ever before.”

Nolterieke added, “Our decision to unite with Forrester brings together two like-minded organizations that have unique yet complementary experience, talent, and skill sets. We look forward to our considerable role in expanding Forrester’s research activities in Germany, Austria, and Switzerland.”

“Providing localized research in national markets across Europe is key to our strategy,” said William Bluestein, Ph.D., Forrester’s president and chief operating officer. “This acquisition allows us to tailor our offerings to the needs of clients in Europe’s largest national economy by combining localized German-language research with our existing European products such as Internet AdWatch and Technographics. Forit’s research for major clients such as Deutsche Telekom, Hypovereinsbank, Siemens, Dresdner Bank, Deutsche and Schweizer Post, AOL Bertelsmann, and Allianz has earned this young company well-deserved recognition as Germany’s leader in B2B and financial services research.”

Forit, GmbH was founded in 1998 by Steffen Binder and Christian Nolterieke, former Monitor Group consultants. Forit’s Compass program delivers insight on the German e-commerce marketplace through written research, consumer data, and expert advice. The company is headquartered in Frankfurt, Germany and employs 23 people.

Established in 1983, Forrester is headquartered in Cambridge, Massachusetts. The company’s European research center is in Amsterdam, the Netherlands, and its UK research centre is in London.

Forrester

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