fourthchannel & Pivotal take CRM to the Web

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Pivotal claim their eRelationship II CRM software can now create an e-commerce business environment and manage these new customer relationships due to the OEM relationship that adds fourthchannel's Release 2.0 Internet catalog and transaction system to Pivotal's eRelationship II software. fourthchannel have said that this represents the first success of their new OEM program.

Jonathan York, the company’s chief executive officer, said. "The management of customer relationships is complete when companies add their customers' Internet buying activity to their digital relationship. This arrangement allows Pivotal users to manage the full range of their customers' buying activity - via person-to-person, telephone and fax, direct mail, or Web-based sales."

fourthchannel's OEM strategy recognizes that e-commerce can no longer be a stand-alone operation in a successful business. Release 2.0's open architecture is intended to enable integration with back-office and front-office applications so as to build a complete solution that can be delivered as a product or in the context of a hosted application service.

"The goal of our OEM program is to extend the e-commerce capabilities of industry-leading applications. Pivotal's decision to add fourthchannel Release 2.0 to Pivotal eRelationship II demonstrates that we are on the right track," said York, while Bob Runge, Pivotal's Vice President of Marketing has pointed out, "This fusion is the next strategic focus for businesses with Web sites, enabling them to take control of all their business relationships, transactions and interactions, and do it all over the Internet."

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