French software firm takes on UK market with new country manager

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Aims-Software, the vendor of marketing campaign automation CRM solutions recently launched in the UK, has appointed Richard Branch as its UK manager.

Branch has joined Aims-Software to oversee the expansion of the UK division and to cultivate the new business generated for the company by its UK launch in June.

Robert Kalocsai, CEO Aims-Software, commented on Branch’s appointment: “We needed an industry specialist with proven sales skills and managerial experience to oversee AIMS’ expansion into the UK market. Richard has the contacts and competencies we need to flourish, and we are delighted to have him on board to spearhead these challenges. We are currently recruiting staff to support the business the UK launch has generated.”

Branch commented: “Working for Aims-Software is a challenging and welcome change of direction for me. I have been in the IT industry for twenty years, working across the spectrum of software companies. Heading up Aims-Software’s UK team will be a rewarding role – our product is proven and endorsed by an impressive range of customers and partners, not to mention analysts and industry gurus. I am looking forward to increasing Aims-Software’s profile in the UK.”

Branch has spent his career working within the IT and software industry, first in technical support with companies such as Comshare and Cognos, and then in marketing and sales for companies such as Uniface and McDonnell Douglas Information Services. Before joining Aims-Software Branch was International Sales director for Ardent Software.

Aims Software

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