Blockbuster, the home entertainment giant, has chosen MicroStrategy software to gain better insight into the effectiveness of its marketing campaigns and improve its customer interactions.
A long-term MicroStrategy customer, Blockbuster has already used its Business Intelligence Platform to enhance productivity and efficiency through its inventory management video rental performance analysis applications.
The software will enable users to access product information without help. To buy or reserve a film at a local store, customers can either click a button on their pager, mobile phone or phone.
About Blockbuster UK
Blockbuster has more than 750 stores in the UK stocking a wide range of video’s, DVD’s and games to rent and buy. Open seven days a week, 364 days a year, it has 81 vending machines throughout the UK.
About MicroStrategy Incorporated
MicroStrategy provides Intelligent e-business software and related services. It has approximately 1,000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy also has entered into relationships with more than 270 systems integrators, application development and platform partners.