Hot news - the top fifty US web sites

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Media Metrix has just released the top 50 web sites for June, and the top 25 online advertisers. The company monitors 100,000 people worldwide, yielding monthly, weekly, and daily data.

Among the new categories this month are: business-to-business with Vicinity.com as the leading site; a Gay/Lesbian category where Gay.com ranks number one; Kids’ Entertainment with Disney Online in first place. Familiar brands such as ETrade, Amazon, eBay, Monster.com and Hotmail.com, all topped their respective categories.

Coolsavings.com, a site that gives shopping coupons in exchange for registering and giving personal information, was among the Media Metrix Top 50 for the first time this year. Meanwhile, in anticipation of heavy summer traveling, the automotive industry increased its advertising by 37% in June, according to AdRelevance, Media Metrix’ online ad-tracking division. Financial companies had a particularly good showing.

The numbers of unique visitors were, per thousand:

1 AOL Network, proprietary and WWW 59,124

2 Microsoft 49,834

3 Yahoo 48,421

4 Lycos 31,286

5 [email protected] 27,118

6 Go Network 21,907

7 About.com Sites 16,449

8 AltaVista Network 5,561

9 NBC Internet 15,279

10 Amazon 15,022

11 Time Warner Online 14,646

12 Real.com Network 13,886

13 Go2Net Network 12,398

14 eBay 12,242

15 Ask Jeeves 11,838

16 Viacom Online 11,756

17 LookSmart 11,651

18 eUniverse Network 11,291

19 CNET Networks 10,215

20 ZDNet Sites 9,637

21 Iwon.com 8,461

22 Juno/Juno.com 8,057

23 Infospace Impressions 7,880

24 GoTo 7,847

25 Earthlink 7,835

26 Snowball 7,241

27 FortuneCity Network 7,196

28 American Greetings 7,179

29 The Weather Channel 7,172

30 CitySearch-TicketMaster Online 7,158

31 AT&T 7,088

32 Network Commerce Inc. 7,055

33 iVillage.com: The Women’s Network 6,615

34 Travelocity 6,584

35 The Women.com Networks 6,117

36 Freelotto.com 5,890

37 News Corp Online 5,834

38 The Uproar Network 5,785

39 Mapquest.com 5,669

40 Lifeminders.com 5,497

41 MyPoints Sites 5,424

42 OnHealth 5,399

43 Coolsavings.com 5,253

44 Promotions.com 5,207

45 Priceline 5,147

46 Homestead 5,002

47 Shockwave 4,955

48 Passthison.com 4,926

49 Flipside Sites 4,849

50 Sony Online 4,732

Media Metrix provides audience ratings, e-commerce, advertising and technology measurement services. MM AdRelevance gives clients data on where, when, how and how much web marketers are advertising online.

Media Metrix’ European division, known as MMXI Europe, operates in France, Germany, Sweden and the United Kingdom. Media Metrix also operates in Australia, Canada, Japan, Latin America and the United States.

MMXI

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