How do I increase student sales in the arts/service sector?

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I am doing a research project into why students do and do not visit my local theatre.

I would like to know of any success stories of companies (specifically in the service/arts sector) who have achieved an increase in student sales. And also of companies who have tried to increase student sales but have been unsuccessful.

Thanks
Alexander Burgess

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By admin
05th Mar 2002 19:03

Alexander,

Are you targeting college students? Below are who and what you should target.

Go to all the local colleges/junior colleges and make contact with their drama/arts department. Give them your arts schedule. Perhaps professors would encourage students to attend your shows and maybe even give them class credit for it. This is something I once did for a film studies class back in college.

Go to the Dean of Students/Student Activities office. Get a flyer approved and stick it in the box of every student organization in the school (ethnic, fraternities, sororities, student gov., etc.). Tailor the flyers to appeal to specific groups. I was in multiple student organizations myself and this was the best way to get the word out.

Ask the Student Activities office if there is a Student Store seperate from the bookstore where they sell school paraphanelia. Ask them to sell your tickets at discounted student prices. Offer them a percentage of profits of tickets they sell.

Talk to Student Housing! Ask RAs (Residential Advisors) or Dorm/Suite Masters to bring their residents to your theatres. As part of their job, RA's are required to provide social and educational programs for their residents and they are ALWAYS looking for ways to do that and they are given budgets to do so!! I was an RA myself in college. I took my residents to the Rocky Horror Picture Show once (You should consider showing this at your theatre too - It has a large student following).

The beauty of the above resources is it won't really cost you anything.

I was really involved in college myself and if you need more ideas, you may inquire below.

Regards,

Alli Breton
[email protected]

Thanks (0)
avatar
By admin
05th Mar 2002 19:03

Alexander,

Are you targeting college students? Below are who and what you should target.

Go to all the local colleges/junior colleges and make contact with their drama/arts department. Give them your arts schedule. Perhaps professors would encourage students to attend your shows and maybe even give them class credit for it. This is something I once did for a film studies class back in college.

Go to the Dean of Students/Student Activities office. Get a flyer approved and stick it in the box of every student organization in the school (ethnic, fraternities, sororities, student gov., etc.). Tailor the flyers to appeal to specific groups. I was in multiple student organizations myself and this was the best way to get the word out.

Ask the Student Activities office if there is a Student Store seperate from the bookstore where they sell school paraphanelia. Ask them to sell your tickets at discounted student prices. Offer them a percentage of profits of tickets they sell.

Talk to Student Housing! Ask RAs (Residential Advisors) or Dorm/Suite Masters to bring their residents to your theatres. As part of their job, RA's are required to provide social and educational programs for their residents and they are ALWAYS looking for ways to do that and they are given budgets to do so!! I was an RA myself in college. I took my residents to the Rocky Horror Picture Show once (You should consider showing this at your theatre too - It has a large student following).

The beauty of the above resources is it won't really cost you anything.

I was really involved in college myself and if you need more ideas, you may inquire below.

Regards,

Alli Breton
[email protected]

Thanks (0)