HSBC has become the first bank outside the US to allow customers round the world access through any of its customer channels, from interactive TV or its new internet service, hsbc.com. With the help of IBM, the company has developed Interactive Financial Services (IFS), an e-banking infrastructure which works on a global scale.
According to Jerry Cole, general manager of Global Financial Services Sector, IBM: “It will help give HSBC a competitive advantage over its rivals by offering customers the ability to control their finances when and how they wish. With this technology, HSBC is well placed to add extra value to its service and to provide new customer channels in the future.”
The IFS platform copes easily with the high volumes of traffic generated through multi-channel banking: transactions undertaken on one channel show immediately on another.
Alan Jebson, director of Group Information Technology, HSBC, said: “The significant investment in IBM’s technology is a key part of our commitment to e-business on a global scale. We do not see this as just a PC or internet strategy, but part of the fabric of HSBC and its service to customers globally.”
IBM is one of the leading technology partners to the world's financial services industry, developing mission-critical technology solutions.