As a result of a new strategic alliance, eBay's next-generation trading platform is to be founded on IBM e-infrastructure software. IBM is to increase its presence on eBay and the two companies have also agreed to explore joint marketing opportunities.
"As e-businesses increase transactions and link operations with other enterprises, integrating disparate computing systems and business applications becomes critical," said IBM president and chief operating officer Samuel J. Palmisano. "As the centerpiece of IBM's web services strategy, WebSphere manages billions of transactions per day and delivers the open platform required by e-businesses such as eBay. At the same time, eBay is a powerful vehicle for IBM to reach new buyers."
eBay is currently upgrading its technology infrastructure to accommodate the site's projected growth. The V3 upgrade is designed to increase developer productivity and API integration; add new features and user tools; allowing for greater flexibility in adding new businesses, and improve the overall user experience.
As part of the alliance, eBay will become a key auction site for IBM products. IBM already has a thriving business on eBay and recently established an IBM destination within eBay Stores. IBM will expand its sales of PCs, servers and software on the site. In addition, a direct link to eBay will appear on the IBM homepage.
Founded in 1995, eBay created a powerful platform for the sale of goods and services. On any given day, there are millions of items across thousands of categories for sale on eBay, as well as on Half.com, its site dedicated to fixed price trading.
IBM manufactures advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics.