Kindly send me some several CRM models that I can use for my project.
"There are several CRM models around. I would suggest you to include the work by Payne, Stone, Buttle.
Their work are available from crm-forum.com website. Please integrate these into your lit review chapter."
As part of my MBA project, I am doing some research into impact
and analysis of CRM business practices.
To enable me achieve this, I request you to kindly send me any
useful information you come across for my literature review. Also
need to find an academic model that I can use on CRM.
Many thanks and highly appreciate your cooperation in this matter.
Research Into Customer Relationship Management(CRM)
Purpose of the study
CRM is attracting a lot of interest and investment by firms across a range of industries.
CRM systems have a dramatic effect on customer retention rates and profitability.
There is a lack of adequate research in the field of CRM strategies.
The integration of the systems and processes involved, internally and externally,
outline the need for research and discussion of CRM issues amongst academics
and practitioners. To date, there has been insufficient academic input to this topic
and I am undertaking this research as part of my MBA studies.
Obtaining my MBA is, in part, dependent on your cooperation.
Objectives of the research
Ø To develop a more rigorous theoretical rationale in relation to adoption of CRM.
Ø To assess these systems - their advantages, disadvantages, efficiencies, cost, profit etc.
Ø To evaluate the impact of CRM on sales management practices in Schlumberger.
Ø To understand the role of CRM software in the development and maintenance
of buyer-supplier relationships.
Why you have been chosen
You have been chosen for the research study as a user of CRM systems.
Dubai World Trade Centre, Level 14
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e-mail: [email protected]