Infographic: Email marketing best practices

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With US firms spending $1.5bn on email marketing in 2012, a new infographic from Lead Pages explains why intelligent email marketing pays off.

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25th Mar 2013 21:43

These are great stats that really drive home the reasons why email marketing can be so tricky to get right. Getting any one of these areas wrong can result in customer opting-out, which then makes it even trickier to ever make that relationship valuable. I talk more about how to reduce opt-out and DNT levels specifically here: http://blogs.pb.com/digital-insights/2013/02/13/reducing-opt-out-levels-....

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